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Communication starts in the horizontal dimension with an event perceived by the sender. The next step happens in the vertical dimension, where the percept is translated into a signal containing the message. The message has two key aspects: content and form. The content is the information about the event.
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
A policy science is anchored on its intelligence function, followed by mobilization and bureaucratic reforms where mobilization is a key component of development communication. Development communication practitioners are well-equipped when it comes to understanding social phenomena which can aid in the intelligence function of
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Lasswell's model is also utilized in pedagogical settings to teach students the major elements of the communication process and as a starting point for developing hypotheses. Lasswell and others have used his model beyond the scope of mass communication as a tool for the analysis of all forms of verbal communication.
Medium theory can be divided into microlevel and macrolevel issues. Microlevel medium theory explores the consequences of the choice of one medium over another in a particular situation, such as in initiating or ending a personal relationship, applying for a job, commanding troops, or interacting with one’s children.
Human communication can be defined as any Shared Symbolic Interaction. [6]Shared, because each communication process also requires a system of signification (the Code) as its necessary condition, and if the encoding is not known to all those who are involved in the communication process, there is no understanding and therefore fails the same notification.
In response, there are three ways that outside experience may affect this development: through (A) induction, (B) modification, or (C) deprivation. Thus the logical possibilities are 1A & 1C; 2A, 2B & 2C; and 3B & 3C. Using this format, he explains that developmental altering in hue categories "entail perceptual 'sharpening' and 'broadening'".