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Choice Hotels began a transformation of its Comfort properties in 2012, [43] with the company removing its franchising from 600 properties that did not meet Choice Hotels’ new standards. [44] Choice Hotels rebranded Comfort in 2018, which brought its Comfort Inn, Comfort Inn & Suites, and Comfort Suites brands under one umbrella. [44]
The company has strategic alliances with Intercontinental Hotels (as Holiday Inn), Choice Hotels (as Comfort Inn and Quality Inn), Hilton Hotels, Radisson Hotels, and Wyndham Hotels & Resorts. It is the successor (through a 1999 corporate takeover) of the Journey's End Corporation, a Canadian hotel management and franchising company.
Choice Hotels, which owns a number of budget lodging brands, including Comfort Inn, is getting more aggressive in its attempt to acquire its rival Wyndham Hotels.
Quality Inn was founded in 1939 as Quality Courts United, which was the first hotel chain in the United States. By 1946, the association grew to 50 hotels and to 100 hotels by 1952. [ 3 ] The group was among the first in the industry to offer wall-to-wall carpeting, daily linen changes, 24-hour desk service, and in-room telephones.
During 1994 the company signed a franchise agreement with Choice Hotels International that gave them the right to market its hotels as Comfort, Clarion and Quality hotels. The company was listed at the Oslo stock exchange in 1997, but was lifted in 2005 when Home Invest (owned by business man Petter Stordalen) bought 100% of the stock.
In April 2018, the company began rebranding most of its brands to include the Wyndham name, such as "Days Inn by Wyndham", "Ramada by Wyndham", and "Super 8 by Wyndham". [20] On May 30, 2018, Wyndham purchased the La Quinta hotel brand (franchised to 900 hotels with over 89,000 rooms) and its associated management business, for $1.95 billion in ...
Red Lion Hotels' roots began in 1959 in the Portland metropolitan area by two local business partners, Tod McClaskey and Ed Pietz. The two had met at McClaskey's first business, the Frontier Room, in Vancouver, [3] Washington and went on to purchase the 89-room Thunderbird Motor Inn in Portland, Oregon, located along the Willamette River, at the east end of Portland's Broadway Bridge, across ...
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