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“Unlike algorithms, human search quality raters have real emotions and sensibilities, and are able to determine if Google’s results present quality issues related to fake news, racism ...
Evaluation of IR systems is central to the success of any search engine including internet search, website search, databases and library catalogues. Evaluations measures are used in studies of information behaviour, usability testing, business costs and efficiency assessments.
Search engine evaluation is covered by multiple articles: Comparison of web search engines , which is qualitative and lists the qualities of popular search engines Evaluation measures (information retrieval) , which is quantitative and which describes general methods by which any search engine results might be evaluated
PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page . PageRank is a way of measuring the importance of website pages.
A search engine lists web pages on the Internet.This facilitates research by offering an immediate variety of applicable options. Possibly useful items on the results list include the source material or the electronic tools that a web site can provide, such as a dictionary, but the list itself, as a whole, can also indicate important information.
Quality Score is a metric used by Google, [1] Yahoo! [2] (called Quality Index), Facebook [3] (called Ad Quality) and Bing [4] that influences the ad rank and cost per click (CPC) of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .