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A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea.
Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.
Commercial may refer to: a dose of advertising conveyed through media (such as radio or television) Radio advertisement; Television advertisement (adjective for) commerce, a system of voluntary exchange of products and services (adjective for) trade, the trading of something of economic value such as goods, services, information or money
Commercial broadcasting is primarily based on the practice of airing radio advertisements and television advertisements for profit. This is in contrast to public broadcasting, which receives government subsidies and usually does not have paid advertising interrupting the show.
The word "infomercial" is a portmanteau of the words "information" and "commercial".As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and to serve the interest of the sponsor.
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
Commercialism is often closely associated with the corporate world and advertising, and often makes use of advancements in technology. [ 1 ] Commercialism can also be used in a negative connotation to refer to the possibility within open-market capitalism to exploit objects, people, or the environment for the purpose of private monetary gain .