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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Evaluation of IR systems is central to the success of any search engine including internet search, website search, databases and library catalogues. Evaluations measures are used in studies of information behaviour, usability testing, business costs and efficiency assessments.
Search engine evaluation is covered by multiple articles: Comparison of web search engines , which is qualitative and lists the qualities of popular search engines Evaluation measures (information retrieval) , which is quantitative and which describes general methods by which any search engine results might be evaluated
Editor assistance tools like Rater apply automated ORES or Lift Wing article assessments, offering a prediction based on structural characteristics of the page (e.g. sectioning and references) that correlate with quality, for the class tag.
Amazon Mechanical Turk (MTurk) is a crowdsourcing website with which businesses can hire remotely located "crowdworkers" to perform discrete on-demand tasks that computers are currently unable to do as economically.
Website localization is the process of adapting an existing website to local language and culture in the target market. [1] It is the process of adapting a website into a different linguistic and cultural context [2] — involving much more than the simple translation of text.