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The precise origins of the positioning concept are unclear. Cano (2003), Schwartzkopf (2008), and others have argued that the concepts of market segmentation and positioning were central to the tacit knowledge that informed brand advertising from the 1920s, but did not become codified in marketing textbooks and journal articles until the 1950s and 60s.
In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]
Positioning (marketing), creating an identity in the minds of a target market; Positioning theory, a theory in social psychology; Positioning (critical literacy), reader context; Positioning (telecommunications), a technology to approximate where a mobile phone temporarily resides; Grappling position, the positioning and holds of combatants ...
The OSG is used by scientists and researchers for data analysis tasks which are too computationally intensive for a single data center or supercomputer.While most of the grid's resources are used for particle physics, research teams from disciplines like biology, chemistry, astronomy, and geographic information systems are currently using the grid to analyze data.
The strategic grid model is a contingency approach that can be used to determine the strategic relevance of IT to an organization. The model was proposed by F. Warren McFarlan and James L. McKenney in 1983, and takes the impact of the information technology on the strategy in future planning as the horizontal axis, and the current impact of the information technology on corporate strategy as ...
It can be thought of as a subset of the broader notion of biological engineering or bio-technology though not in the respects that pertain to biomedical engineering as biosystems engineering tends to focus less on medical applications than on agriculture, ecosystems, and food science.
The use of the term "infrastructure" is an explicit reference to the physical infrastructures and networks such as power grids, road networks or telecommunications that made it possible to run complex economic and social system after the industrial revolution: "The term infrastructure has been used since the 1920s to refer collectively to the roads, power grids, telephone systems, bridges ...
Market penetration is a growth strategy where an organization aims to expand using its existing offerings (products and services) within current markets. In simpler terms, it seeks to increase its market share in the existing market landscape. It involves attracting new customers, retaining existing ones, or acquiring competitors to capture ...