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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  3. List of industry trade groups in the United States - Wikipedia

    en.wikipedia.org/wiki/List_of_industry_trade...

    Institute for Supply Management; International Council of Shopping Centers; International Intellectual Property Alliance; Marketing Research Association; Million Dollar Round Table; National Association of Real Estate Brokers; National Association of Realtors; Outdoor Advertising Association of America; Produce Marketing Association; Promotion ...

  4. Trade association - Wikipedia

    en.wikipedia.org/wiki/Trade_association

    The emphasis of association yearbooks on the other hand is on editorial features about the association itself and the association's industry. The opportunity to be promoted in such media (whether by editorial or advertising) is often an important reason why companies join a trade association in the first place.

  5. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    Advertising management is a career path in the advertising or marketing industries. Advertising and promotions managers may work for an agency, a public relations firm, a media outlet, or may be hired directly by a company to work in their in-house agency where they would take responsibility for communications designed to develop the company's ...

  6. MRM//McCann - Wikipedia

    en.wikipedia.org/wiki/MRM//McCann

    MRM is a global direct and digital marketing agency. MRM stands for McCann Relationship Marketing.It is part of McCann Worldgroup [1] within The Interpublic Group of Companies (IPG), one of the Big Four marketing firms.

  7. Digital branding - Wikipedia

    en.wikipedia.org/wiki/Digital_branding

    Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, [1] device-based applications [2] [3] or media content.

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