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Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
Graphic art mostly includes calligraphy, photography, painting, typography, computer graphics, and bindery. It also encompasses drawn plans and layouts for interior and architectural designs. [1] In museum parlance "works on paper" is a common term, covering the various types of traditional fine art graphic art.
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
The use of graphics for overtly political purposes—cartoons, graffiti, poster art, flag design, etc.—is a centuries-old practice which thrives today in every part of the world. The Northern Irish murals are one such example. A more recent example is Shepard Fairey's 2008 U.S. presidential election Barack Obama "Hope" poster. It was first ...
Design, as a verb, it refers to the process of originating and developing a plan for a new object (machine, building, product, etc.). As a noun, it is used both for the final plan or proposal (a drawing, model, or other description), or the result of implementing that plan or proposal (the object produced).
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns — a most important element in legibility and easy reading."
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In the art world, illustration has at times been considered of less importance than graphic design and fine art. [ citation needed ] Today, however, due in part to the growth of the graphic novel and video game industries, as well as increased use of illustration in magazines and other publications, illustration is now becoming a valued art ...