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Suave Hairdressing and Lanolin Creme Shampoo were soon introduced for general retail sale, and quickly began outselling the competition. In March 1948, Kraft Foods purchased property owned by the company to use for its offices and warehouses, [ 3 ] and Helene Curtis relocated to a new corporate headquarters and manufacturing facility.
Suave is a brand name based in Chicago, Illinois, used by the Unilever company [1] in the United States, Argentina, Brazil, Mexico and Canada. Targeting discount stores , the brand represents more than 100 products including shampoo , lotions , soaps and deodorant .
In 2010, the rights to the Salon Selectives brand was acquired by CLT International, a global health and beauty trader and brand acquisition company. [3] CLT brought back a line of hair care products (including shampoo, conditioner, styling aids and hair brushes) in early 2011.
The recalled deodorants are Suave 24-Hour Protection Aerosol Antiperspirant Powder and Suave 24-Hour Protection Aerosol Antiperspirant Fresh and have an expiration date through September 2023.
Hair mousse is a product added to hair for extra volume and shine. It is most commonly produced as a foam, but can also be found as a spray. Hair mousse adds volume without causing clumps or buildup. It is a lighter alternative to hair gel. Mousse is generally applied to the roots of damp hair before blow drying or styling.
The early 1980s arrival of hair mousse in North America was known as "mousse mania" as hairdressers unveiled the new foam product to their clientele. [3] Throughout its first years on the market, hair mousse quickly became a multimillion-dollar product. 1984 domestic retail sales for the product ranged from $100–$150 million and almost $200 million in sales by 1986.
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