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Lead: Giorgio Armani trench coat, trousers, belt and shoes. This story appears in the February 2025 issue of Town & Country, with the headline “The Wizard of Madison Avenue.” SUBSCRIBE NOW
In September 2020, Song was appointed brand ambassador for British luxury fashion house Burberry after participating in its Trench Coat advertising campaign. [30] In 2020, Italian luxury fashion house Emporio Armani announced that Song would serve as brand spokesperson for its Men's Watches in Greater China and the Asia-Pacific region. [31]
British Army officer in the First World War A man wearing a short navy blue–coloured trenchcoat (2018). A trench coat is a variety of coat made of waterproof heavy-duty fabric, [1] originally developed for British Army officers before the First World War, and becoming popular while used in the trenches, hence the name trench coat.
Armani is credited with pioneering red-carpet fashion. [11] Armani was the first designer to ban models with a body mass index (BMI) under 18, after model Ana Carolina Reston starved herself to death due to anorexia nervosa. [12] Armani broadcast his collection live on the Internet, the first in the world of haute couture, on 24 January 2007.
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Adapted to meet the needs of military personnel, the "trench coat" [5] was born during the First World War; it was worn by British officers in the trenches. [8] After the war, it became popular with civilians. [9] A Burberry factory in Basingstoke producing trench coats, 1918
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