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  2. Decision-making - Wikipedia

    en.wikipedia.org/wiki/Decision-making

    Sample flowchart representing a decision process when confronted with a lamp that fails to light. In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options.

  3. Inoculation theory - Wikipedia

    en.wikipedia.org/wiki/Inoculation_theory

    Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational processes (preemptive refutation, that is, defenses against potential counterarguments).

  4. Regret (decision theory) - Wikipedia

    en.wikipedia.org/wiki/Regret_(decision_theory)

    Regret aversion is not only a theoretical economics model, but a cognitive bias occurring as a decision has been made to abstain from regretting an alternative decision. To better preface, regret aversion can be seen through fear by either commission or omission; the prospect of committing to a failure or omitting an opportunity that we seek to ...

  5. List of cognitive biases - Wikipedia

    en.wikipedia.org/wiki/List_of_cognitive_biases

    Loss aversion, where the perceived disutility of giving up an object is greater than the utility associated with acquiring it. [74] (see also Sunk cost fallacy) Pseudocertainty effect, the tendency to make risk-averse choices if the expected outcome is positive, but make risk-seeking choices to avoid negative outcomes. [75]

  6. Concept-driven strategy - Wikipedia

    en.wikipedia.org/wiki/Concept-driven_strategy

    Concept-Driven Strategy is a methodology for formulating business strategies that prioritizes the creation, refinement, and execution of innovative concepts. The goal is to establish distinctive value propositions and competitive advantages.

  7. Managerial economics - Wikipedia

    en.wikipedia.org/wiki/Managerial_economics

    Best response: The best response is the strategy (or strategies) that yields the most favourable outcome for players, with the assumption that the players have been given other strategies. [81] Nash Equilibrium: The nash equilibrium is the strategy where players have no incentive to deviate from their choices or behaviours. [82]

  8. Strategic design - Wikipedia

    en.wikipedia.org/wiki/Strategic_design

    Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition.

  9. Ambiguity aversion - Wikipedia

    en.wikipedia.org/wiki/Ambiguity_aversion

    The effect of ambiguity-aversion is to make R (the ambiguity-safe option) attractive for Player 2. R is never chosen in Nash equilibrium for the parameter values considered. However it may be chosen when there is ambiguity. Moreover, for some values of x, the games are dominance solvable and R is not part of the equilibrium strategy. [5]