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William D. Lutz (/ l ĘŚ t s /; born December 12, 1940) is an American linguist who specializes in the use of plain language and the avoidance of doublespeak (deceptive language).
William D. Lutz, professor emeritus at Rutgers University-Camden has served as the third chairman of the Doublespeak Committee since 1975. In 1989, both his own book Doublespeak and, under his editorship, the committee's third book, Beyond Nineteen Eighty-Four, were published.
The Doublespeak Award was a humorous award in the United States of America. It was described as an "ironic tribute to public speakers who have perpetuated language that is grossly deceptive, evasive, euphemistic, confusing, or self-centered", i.e. those who have engaged in doublespeak .
[who has sought] honesty and openness, clarity and coherence, to raise the level of public discourse."—William Lutz, chair, NCTE Committee on Public Doublespeak; 1985: Torben Vestergaard and Kim Schroder for The Language of Advertising; 1986: Neil Postman for Amusing Ourselves to Death: Public Discourse in the Age of Show Business
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