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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
Gillette's original razor patent was due to expire in November 1921 and to stay ahead of an upcoming competition, the company introduced the New Improved Gillette Safety Razor in spring 1921 and switched to the razor and blades pricing structure the company is known for today. While the New Improved razor was sold for $5 (equivalent to $85 in ...
Gillette Fusion five-blade cartridge. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of Saturday Night Live in 1975 included a parody advertisement for the Triple Trac Razor, shortly after the first two-blade cartridge for men's razors was advertised.
However, here, the entire head assembly (a cartridge) is removed and disposed of, not just the blade. It is also common for these cartridge heads to have multiple razor blades set into them, commonly between two and five blades. In 2023, US-based retailers sold 20 percent fewer razor blades than in 2019. [18]
A fire late Tuesday filled GM's factory with smoke and prompted an evacuation and production halt. GM restarted production Wednesday morning.
Blades are described by the depth from spine to edge, measured in eights of an inch. 3/8 is a very narrow razor mostly used for detail work, with 5/8 and 6/8 being the most commonly seen sizes. It is very rare to see old razors bigger than 8/8 however there are some out there at 10/8 or larger. The other major factor is the point shape.
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