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Soft grunge (or Tumblr grunge [3]) was a fashion trend that originated on Tumblr around the late 2000s and early 2010s. Beginning as an outgrowth of the 2000s indie sleaze fashion trend but with a greater influence from the 1990s, particularly grunge fashion , the style began as a reaction against the glamor fitness culture which was dominant ...
The kawaii aesthetic is characterized by soft or pastel colors, rounded shapes, and features which evoke vulnerability, such as big eyes and small mouths, and has become a prominent aspect of Japanese popular culture, influencing entertainment (including toys and idols), fashion (such as Lolita fashion), advertising, and product design.
Cottagecore (sometimes referred to as countrycore or farmcore) [1] [2] is an aesthetic idealising rural life. Originally based on a rural European life, [3] it was developed throughout the 2010s and was first named cottagecore on Tumblr in 2018. [4] Cottagecore centres on traditional, rural, or pioneer aesthetics, through clothing, interior ...
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Linguist Ilaria Moschini suggests this is partly due to the kawaii ('cuteness') aesthetic of kaomoji. [5] These emoticons are usually found in a format similar to (*_*) . The asterisks indicate the eyes; the central character, commonly an underscore , the mouth; and the parentheses, the outline of the face.
Instead, the 2020s saw a diverse array of aesthetics coexisting online, facilitated by platforms like TikTok, which allowed users to explore and share highly specific subcultures. The "anti-fashion" trend remerged online as a backlash to the internet's role in turning microtrends into subcultures and niche aesthetics. [65] [66] [67] [68]
The Three Thicker Securing Pins Are Purely Aesthetic Image credits: humangeigercounter #34 The €0.30 Dishwashing Brush My Wife Bought, After 3 Up-And-Down Movements Through A Lukewarm Pan
PC Music's aesthetic combines elements of cuteness, camp, and kawaii, [1] [9] [33] though often, as music critic Maurice Marion points out for Rare Candy, with a sinister, Lynchian undertone achieved by dissonant inversions and caustic harmonization. [35] Critics likened the label to Ryan Trecartin in its irregular pacing and valley girl slang ...