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Aspects of communications management include developing corporate communication strategies, designing internal and external communications directives, and managing the flow of information, including online communication. It is a process that helps an organization to be systematic as one within the bounds of communication.
Corporate communication(s) is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which a company depends. [1]
External Communication This refers to the communication to the shareholders, stock market, customers, regulators, vendors, and other entities outside the company's formal boundaries. The annual report is an example of external communication around the company performance, financial statements, vision, goals and targets.
In law, a memorandum is a record of the terms of a transaction or contract, such as a policy memo, memorandum of understanding, memorandum of agreement, or memorandum of association. In business, a memo is typically used by firms for internal communication, while letters are typically for external communication.
Communication in business can be internal which is employee-to-superior or peer-to-peer, overall it is organizational communication. External communication is business-to-business or business-to-consumer, the act being outside the organization. These methods can happen verbally, non-verbally, or written.
Strategic communication is the purposeful use of communication by an organization to reach a specific goal. [1] Organizations like governments, corporations, NGOs and militaries seeking to communicate a concept, process, or data to satisfy their organizational or strategic goals will use strategic communication.
Corporate language policy is a broad category covering the internal governance and management of language in private organisations. This differs from other definitions, such as official language and working language, as this category considers a broader set of organisational policy and actions directed towards language.
The contingency theory of accommodation was proposed in 1997 by Amanda Cancel, Glen Cameron, Lynne Sallot and Michel Mitrook to highlight the pertinent factors of how a public relations practitioner facilitates communication between the organization and its external publics.