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Main page; Contents; Current events; ... Note that although these are Sri Lankan Brands, ... Clothing brands of Sri Lanka (4 P)
Ritzbury originally started in 1991 as number four in Sri Lanka's chocolate market. By 2006 it had beaten Kandos (Ceylon Chocolates) to the number two spot, with a 21% market share [8] (although still behind, market leader, Edna Group's 42% share). In 2010 it had become Sri Lanka's number one chocolate producer, [14] with a 47.2% market share. [15]
Location of Sri Lanka. Sri Lanka is an island country located southeast of the Republic of India and northeast of the Maldives.According to the International Monetary Fund, Sri Lanka's GDP in terms of purchasing power parity is second only to the Maldives in the South Asian region in terms of per capita income.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
In 2020, Singer (Sri Lanka) emerged as the market-leading seller for Dell laptops in Sri Lanka. [9] Due to the COVID-19 pandemic , increased incidences of remote work and distance education arrangements, the demand for consumer electronics rose and the company posted LKR16.7 billion in sales in the second quarter of 2020. [ 10 ]
John Keells Hotels is one of the LMD 100 companies in Sri Lanka. The company returned to the list in 2022 after displacing from the list in 2021. In 2022, the company was ranked 73rd on the list. [18] The Cinnamon Hotels & Resorts brand was the most valuable hospitality brand in Sri Lanka in 2022.
Unilever Sri Lanka is a Sri Lankan consumer goods company located in Colombo. [4] It is wholly owned by Unilever, a British multinational consumer goods company. Its products include food, beauty products, personal care, pharmaceuticals, and baby products. Unilever Sri Lanka was established in 1938 as Lever Brother Ceylon Limited.