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The TWO ident in a stencil style font. The BBC Two "Two" ident was the station identification used on BBC2 between 30 March 1986 and 16 February 1991. [1] It was the last non-corporate look for the channel, and the only look until 2018 that did not feature a numeral '2' in the design.
A generic BBC ident, featuring a gold coloured BBC logo forming onto a blue background in silence, followed by the continuity announcer saying, "This is the BBC". This ident was first seen to introduce special programming across both BBC One and BBC Two following the death of Prince Philip, the Duke of Edinburgh, on 9 April. BBC Two's normal ...
The Christmas ident from 2002–2004. The BBC Two Personality idents were a set of idents used on BBC Two from 19 November 2001 (the same day when ITV2 also launched a new look) until 18 February 2007. The idents were produced by the Lambie-Nairn branding agency, who had created the previous look. The idents feature an ivory sans serif white '2 ...
The idents themselves were also changed, with some dropped (namely ones where the '2' did not stay intact and full on screen), and the remaining idents altered so that the BBC Two logo was transferred to the right of the 2, and was present at the beginning of the ident, but faded out before the end. [2]
The first clock ident was used in February until December 1991, the second was used in December 1991 until October 1997. The clock was edited in October 1997 with the new logo. This was the last BBC Two logo to use the clock ident. The new idents commissioned after 1997 placed less emphasis on the use of the colour viridian and the bell/harp music.
The 2015 rebrand consists of the 1991–2001 idents, but they now have the BBC Two 50 Years box replaced with BBC Two's regular teal-coloured box logo. However, BBC Two Northern Ireland airs the idents with the BBC Two Northern Ireland logo in the centre of the idents with the box removed.
On 27 September 2018, the 1991–2001 idents were retired once again and BBC Two introduced a new set of idents, based on scenes incorporating a curve motif resembling the number 2. The new branding is designed to reflect BBC Two's "constant evolution, constant eclecticism, [and] constant sense of quality".
The ident package was launched in June 1979. The ident was aired through a solid-state computer device, not unlike the one used later for BBC1's Computer Originated World, built by BBC engineers, and designed by Oliver Elmes. The concept of the double striped '2' had been around for a long time: following the two television channels dropping ...