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Edsel is a discontinued division and brand of automobiles that was produced by the Ford Motor Company in the 1958 to 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors.
Roy Abbott Brown Jr. (October 30, 1916 – February 24, 2013) was a Canadian-American car designer and engineer, widely known for styling the Edsel, Ford Motor Company's 1957 attempt at introducing a new mid-line model that became synonymous with failed product development.
A look back in the Free Press archives to 1957 when Ford introduced the Edsel to fanfare. Carbuyers weren't impressed.
The Cars We Love to Hate, author Eric Peters declined to include the Edsel and defended it, saying, "People made fun of the Edsel – Ford's $400 million mistake – but its resemblance to a chrome-splattered bus station urinal aside, at least the Edsel worked. Though hideous, you could count on the mechanicals underneath the skin, which were ...
5. Ford Edsel. The Edsel was introduced in the 1958 model year, and to this day, it’s considered a lemon, an unforgivable mistake, and an affront to the American consumer.In reality, it was just ...
Each day, Benzinga takes a look back at a notable market-related moment that occurred on this date. What Happened? On this day 61 years ago, Ford Motor Company (NYSE: F ) unveiled the Edsel. Where ...
In mid September 1957, Mercury production commenced at Los Angeles #2. By December 3, 1957, Edsel production at the Los Angeles plants was discontinued. In March 1959, Ford Division's Long Beach Assembly plant was deemed unsafe and operations were moved to Los Angeles #2 with production starting on April 10, 1959.
Edsel Ranger interior, showing the Teletouch system. Conception of the Edsel began in the early 1950s when Ford Motor Company attempted to outflank industry leader General Motors through altering its production, pricing and its make and model ranges. One of the results of this plan was the E-car program that resulted in the ill-fated Edsel.