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Self-expansion motives can explain why people may appreciate intergroup contact, however, it can also provide explanations for why we avoid this intergroup contact. People may be cautious of self-expansion due to a sense of self-loss. As we self-expand in one area we may put ourselves at risk of losing aspects of the self in another area.
As the Jewish Festival of Lights, or Hanukkah, is fast approaching (December 25, 2024 to January 2, 2025), we’re looking forward to playing dreidel (and winning gelt!), lighting the menorah with ...
Three Horizons (or 3H) is a framework and method for futures studies and practice, created by Anthony Hodgson, Andrew Curry, Graham Leicester, Bill Sharpe, Andrew Lyon and Ioan Fazey. [1] It presents a picture of change in a given system as an interplay of three horizons. [ 1 ]
GlobeIn is a subscription box for those who love to learn, explore and expand their experiences. With ethically made, fair-trade products that are unique in every way, GlobeIn positively impacts ...
Focus Your Marketing Program: Focusing your marketing program is when employees are using marketing tools and skills to best of their abilities to maximise market awareness for the company. Niche marketing is not only used for remaining at a competitive advantage in the industry but is also used as a way to attract more consumers and enlarge ...
Your mind is evolving, allowing you to understand the world differently. Be voracious with your learning. Read books, watch movies, listen to podcasts. Do whatever it takes to expand your horizons ...
Investors often tend to look for markets with high TAM values, showing confidence in such markets with great potential to increase demand for their products and services. This is a reasonable deduction, while on the other hand, a high value of TAM is not necessarily a good sign, as the total available market does not mean the high degree of ...
Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product ...