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Note that otherwise reliable news sources--for example, the website of a major news organization--that happens to publish in a "blog" style format for some or all of its content may be considered to be equally reliable as if it were published in a more "traditional" 20th-century format of a classic news story.
A corporate website is self-published. When the corporate website provides information about the business, it is non-independent. A personal blog is self-published. When the blog provides information about a book written by someone unconnected to the blog's author, the blog post is independent of the book and the book's author.
The blog is part of a notable and credible special interest site and the blog or postings are clearly identified as belonging to the named individual. The blog is part of a site owned by the person(s) in question, and is established as their own words. The blog is clearly identified on a credible site as belonging to that person(s).
A small proportion of Forbes.com contributors may have credentials to qualify for citation under the self-published source criteria (established expert on the subject matter, whose work in the relevant field has previously been published by reliable third-party publications, but must never be used as third-party citations on statements relating ...
Is the author, or this work, cited in other reliable sources? In academic works? This is a rough indicator of post-publication peer review and acceptance. (Pro tips: if there is a DOI link, this will often show "where cited" for scientific publications. If it's a book, searching at Google Books (enclose the book title in quotes) can bring up ...
The publisher of the work (for example, Random House or Cambridge University Press) Any of the three can affect reliability. Reliable sources may be published materials with a reliable publication process, authors who are regarded as authoritative in relation to the subject, or both. These qualifications should be demonstrable to other people.
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