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2. The group has a large cotton inventory holding capacity thus helping it to control its supply chain operations and thereby absorb fluctuations in market demand. 3. In order to build a competitive advantage, the group has been continuously working on improving its capabilities continuously and diversifying from its core Yarn and fabric business.
As of 2007 the company planned to increase its use of organic cotton within the next four years from over 20% to 80%. American Apparel also sells a line of shirts under the "Sustainable" label that are 100% USDA organic cotton. [136] [137] In 2008, American Apparel purchased over 30,000 pounds of organic cotton known as B.A.S.I.C cotton. [138]
The woven fabric portion of the textile industry grew out of the Industrial Revolution in the 18th century as mass production of yarn and cloth became a mainstream industry. [7] In 1734 in Bury, Lancashire John Kay invented the flying shuttle — one of the first of a series of inventions associated with the cotton woven fabric industry.
Hanging by a Thread: Cotton, Globalization and Poverty in Africa (Ohio University Press and Nordic Africa Press, 2008). ISBN 978-0-89680-260-5; Riello, Giorgio (2013). Cotton: The Fabric that Made the Modern World. Cambridge University Press. ISBN 978-1-107-00022-3. Smith, C. Wayne and Joe Tom Cothren.
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