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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
Emotional appeal can be accomplished in many ways, such as the following: by a metaphor or storytelling, commonly known as a hook; by passion in the delivery of the speech or writing, as determined by the audience; by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following:
The study of speech acts is prevalent in legal theory since laws themselves can be interpreted as speech acts. Laws issue out a command to their constituents, which can be realized as an action. When forming a legal contract, speech acts can be made when people are making or accepting an offer. [40]
With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or mannerisms." [ 19 ] For example, a politician speaking to a Southern United States crowd might incorporate words such as " Y'all " and other colloquialisms to create a perception of belonging.
Emotional prosody or affective prosody is the various paralinguistic aspects of language use that convey emotion. [1] It includes an individual's tone of voice in speech that is conveyed through changes in pitch, loudness, timbre, speech rate, and pauses. It can be isolated from semantic information, and interacts with verbal content (e.g ...
Read the full text of the speech as he delivered it that day: I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation.
Pathos may also include appeals to audience imagination and hopes, done when the speaker paints a scenario of positive future results of following the course of action proposed. It is also related to the mood or the tone of a speech and the skill that the speaker possesses in harnessing the emotional side of the audience.
The new Hall of Famers all thanked their legion of fans, but Leyland, who also led Team USA to the World Baseball Classic title in 2017, ended his speech eloquently, letting everyone know what the ...