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It holds that the probability of effective persuasion depends on how successful the communication is at bringing to mind a relevant mental representation, which is the elaboration likelihood. Thus if the target of the communication is personally relevant, this increases the elaboration likelihood of the intended outcome and would be more ...
Some of the concepts explored are personality, knowledge structures and social interaction, language, nonverbal signals, emotional experience and expression, supportive communication, social networks and the life of relationships, influence, conflict, computer-mediated communication, interpersonal skills, interpersonal communication in the ...
A significant implication emerges from the social judgment theory: the arduous nature of persuasion. Successful persuasive messages must be finely tuned to the receiver's latitude of acceptance and strategically discrepant from the anchor position. Even in cases of successful persuasion, the anticipated changes in attitude may be modest.
[full citation needed] Positive interpersonal skills include entertainment, persuasion, active listening, showing care, delegation, hospitality and stewardship, among others. Social psychology , an academic discipline focused on research relating to social functioning, studies how interpersonal skills are learned through societal-based changes ...
Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
In 1993, the communication scholars Denis McQuail and Sven Windahl referred to Lasswell's model as "perhaps the most famous single phrase in communication research." [ 18 ] McQuail and Windahl also considered the model as a formula that would be transformed into a model once boxes were drawn around each element and arrows connected the elements.
Some ancient rhetoric was disparaged because its persuasive techniques could be used to teach falsehoods. [41] Communication as studied in cultural rhetorics is focused on listening and negotiation, and has little to do with persuasion. [40]
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