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  2. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    This concept is deeply rooted in rhetorical theory and is a fundamental aspect of effective communication across various disciplines, including literature, public speaking, and academic writing. Rhetorical stance is the position or perspective that a writer or speaker adopts to convey a message to an audience.

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...

  4. Argument from authority - Wikipedia

    en.wikipedia.org/wiki/Argument_from_authority

    An argument from authority [a] is a form of argument in which the opinion of an authority figure (or figures) is used as evidence to support an argument. [1]The argument from authority is a logical fallacy, [2] and obtaining knowledge in this way is fallible.

  5. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis.

  6. Composition (language) - Wikipedia

    en.wikipedia.org/wiki/Composition_(language)

    Voice, the individual writing style of the author; Tone, which encompasses the attitudes toward the subject and toward the audience; Justification, or reasoning in support of the topic; Arrangement, strategic use of written, oral, visual and/or digital to inform, persuade, or motivate an audience in a given situation.

  7. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    Rhetoric transmuted during this period into the arts of letter writing (ars dictaminis) and sermon writing (ars praedicandi). As part of the trivium , rhetoric was secondary to the study of logic, and its study was highly scholastic: students were given repetitive exercises in the creation of discourses on historical subjects ( suasoriae ) or ...

  8. Argumentation theory - Wikipedia

    en.wikipedia.org/wiki/Argumentation_theory

    For example, studies have shown that simple repetition of an idea is often a more effective method of argumentation than appeals to reason. Propaganda often utilizes repetition. [17] "Repeat a lie often enough and it becomes the truth" is a law of propaganda often attributed to the Nazi politician Joseph Goebbels. Nazi rhetoric has been studied ...

  9. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Emotional appeal can be accomplished in many ways, such as the following: by a metaphor or storytelling, commonly known as a hook; by passion in the delivery of the speech or writing, as determined by the audience; by personal anecdote. appealing to an ideal can also be handled in various ways, such as the following: