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  2. Stanford Web Credibility Project - Wikipedia

    en.wikipedia.org/wiki/Stanford_Web_Credibility...

    This reliance on a site's overall visual appeal to gauge credibility occurred more often with some categories of sites then others. Consumer credibility-related comments about visual design issues occurred with more frequency with websites dedicated to finance, 54.6%, search engines, 52.6%, travel, 50.5%, and e-commerce sites, 46.2%, and less ...

  3. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .

  4. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Kairos is an appeal to the timeliness or context in which a presentation is publicized, which includes contextual factors external to the presentation itself but still capable of affecting the audience's reception to its arguments or messaging, such as the time in which a presentation is taking place, the place in which an argument or message ...

  5. Argument from authority - Wikipedia

    en.wikipedia.org/wiki/Argument_from_authority

    For instance, the appeal to poverty is the fallacy of thinking that someone is more likely to be correct because they are poor. [25] When an argument holds that a conclusion is likely to be true precisely because the one who holds or is presenting it lacks authority, it is an "appeal to the common man". [26]

  6. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    This concept is deeply rooted in rhetorical theory and is a fundamental aspect of effective communication across various disciplines, including literature, public speaking, and academic writing. Rhetorical stance is the position or perspective that a writer or speaker adopts to convey a message to an audience.

  7. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.

  8. Composition (language) - Wikipedia

    en.wikipedia.org/wiki/Composition_(language)

    Voice, the individual writing style of the author; Tone, which encompasses the attitudes toward the subject and toward the audience; Justification, or reasoning in support of the topic; Arrangement, strategic use of written, oral, visual and/or digital to inform, persuade, or motivate an audience in a given situation.

  9. Peer review - Wikipedia

    en.wikipedia.org/wiki/Peer_review

    It can also be used as a teaching tool to help students improve writing assignments. [2] Henry Oldenburg (1619–1677) was a German-born British philosopher who is seen as the 'father' of modern scientific peer review. [3] [4] [5] It developed over the following centuries with, for example, the journal Nature making it