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If an advertising slogan enters into the public vernacular, word-of-mouth communication may increase consumer awareness of the product and extend an ad campaign's lifespan, [8] or cause a company to adopt it for long term advertising and identity.
Social media advertising has also been used for political campaigns. For example, social media played a significant role in the 2008 presidential race. Videos that involved both Barack Obama and John McCain were able to garner 1.45 billion views. [26] Some of those views and videos could have influenced one's voting decision.
Public social activity from the interest graph is the primary data source 140 Proof uses to make its ads more relevant. Apps using 140 Proof give the company a user ID list stripped of names, along with the public information in that user's profile. 140 Proof's algorithms assemble ‘personas’ of users based on keywords in users’ posts and who users are following. [15]
An example of these are consumer advocacy groups and groups that criticize companies (e.g., lobby groups or advocacy organizations). Social media use in a business or political context allows all consumers/citizens to express and share an opinion about a company's products, services, business practices, or a government's actions.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database.
Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, and was launched in July of that year. Twitter grew quickly; by 2012 more than 100 million users produced 340 million daily tweets. [8] Twitter, Inc., was based in San Francisco, California, and had more than 25 offices around the world. [9]
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It is an advertising technology (ad tech) tool that, throughout a platform, administrates the ads and their distribution. It is basically a service or technology for a company that takes care of all the ad campaign programs and by receiving the ad files it is able to allocate them in different websites. [2]