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Tomy Company, Ltd. [1] (株式会社タカラトミー, Kabushikigaisha Takara Tomī) (trading as Takara Tomy in Asia and Tomy elsewhere) is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as Tomiyama Toy Manufacturing Company (富山玩具製作所), became known for creating popular toys like the B-29 friction toy and luck-based game Pop-up Pirate.
In 2002, Hasbro sold Beyblade toys internationally (under license from Takara). On July 12, 2008, Takara Tomy released Metal Fight: Beyblade, the second iteration of the toy. The third iteration, titled Beyblade Burst, was released by Takara Tomy on July 18, 2015. The fourth iteration of the toy line, Beyblade X, was released on July 15, 2023. [4]
Beyblade (ベイブレード, Beiburēdo, diminutive Bey, from the diminutive of beigoma) is a line of spinning-top toys originally developed by Takara, first released in Japan in July 1999, along with a related manga series. Following Takara's merger with Tomy in 2006, Beyblades are now developed by Takara Tomy.
Beyblade X (stylized in all caps) is a Japanese manga, anime, and toyline based on Takara Tomy and Hasbro's Beyblade franchise. [1] The fourth generation of the franchise, the Beyblade X toyline was launched on July 15, 2023, while the original manga has been serialized in Shogakukan's children's manga magazine CoroCoro Comic since May 2023.
Despite the big success of Beyblade in 1999, Takara was struggling financially. In July 2000, Konami bought a 22.2% controlling stake in the company. [19] In 2003, Takara purchased Atlus and transferred all its video gaming properties to it. [19] Konami sold its share to Index Corporation in April 2005 and Takara became a subsidiary of Index. [19]
The series streamed weekly on the CoroCoro YouTube channel, the official Beyblade portal website, and the Takara Tomy Channel between April 5, 2019, and March 27, 2020. [50] Katsuhito Akiyama is the show's chief director, and Ojing is directing the series at OLM.
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