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The application of social network theory to social media provides useful insights into the spread of misinformation. For example, tightly connected networks may be used to represent echo chambers . This theory is useful for devising countermeasures to misinformation on a social media platform level, such as down ranking or removing posts and ...
With so many "gates" or outlets, news spreads without the aid of legacy media networks. In fact, users on social media can act as a check to the media, calling attention to bias or inaccurate facts. There is also a symbiotic relationship between social media users and the press: younger journalists use social media to track trending topics. [56]
Cultivation theory was founded by George Gerbner.It was developed to seek out the influence that television media may have on the viewers. Most of the formative research underlying cultivation theory was conducted by Gerbner along with his University of Pennsylvania colleague Larry Gross and their students-turned-colleagues Michael Morgan and Nancy Signorielli. [4]
It is the number one place people go to get information and most of that information is complete opinion and bias. The way this applies to motivated reasoning is the way it spreads. "However, motivated reasoning suggests that informational uses of social media are conditioned by various social and cultural ways of thinking". [24]
An echo chamber is "an environment where a person only encounters information or opinions that reflect and reinforce their own." [1]In news media and social media, an echo chamber is an environment or ecosystem in which participants encounter beliefs that amplify or reinforce their preexisting beliefs by communication and repetition inside a closed system and insulated from rebuttal.
Cultural consensus theory is an approach to information pooling [1] (aggregation, data fusion) which supports a framework for the measurement and evaluation of beliefs as cultural; shared to some extent by a group of individuals. Cultural consensus models guide the aggregation of responses from individuals to estimate (1) the culturally ...
The sociology of culture is an older concept, and considers some topics and objects as more or less "cultural" than others. By way of contrast, Jeffrey C. Alexander introduced the term cultural sociology, an approach that sees all, or most, social phenomena as inherently cultural at some level. [3]
Culture and social cognition is the relationship between human culture and human cognitive capabilities. Cultural cognitive evolution proposes that humans’ unique cognitive capacities are not solely due to biological inheritance, but are in fact due in large part to cultural transmission and evolution (Tomasello, 1999).