Search results
Results from the WOW.Com Content Network
Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...
Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already ...
Computer not cooperating? We've all been there. If you're having issues with downloading any of the products or services from AOL Premium Subscription Products, here is a list a list of websites and phone numbers for each of the products' tech support teams.
Pay per lead (PPL) is a form of cost per acquisition, with the "acquisition" in this case being the delivery of a lead. Online and Offline advertising payment model in which fees are charged based solely on the delivery of leads. In a pay per lead agreement, the advertiser only pays for leads delivered under the terms of the agreement.
Experience AOL Desktop Gold, a faster and more secure way to navigate the online world. Try it free* for 30 days!
These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). [2]
Lop.com is a web site owned by C2Media LTD. It is a pay-per-click search portal where other websites will pay for each click to their sites via LOP. A method they used to get people to their site was to install a browser hijacker component on people's computers which would advertise their site through pop-ups.