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[7] [8] [2] Price discrimination is distinguished from product differentiation by the difference in production cost for the differently priced products involved in the latter strategy. [2] Price discrimination essentially relies on the variation in customers' willingness to pay [8] [2] [4] and in the elasticity of their demand.
Price discrimination may improve consumer surplus. When a firm price discriminates, it will sell up to the point where marginal cost meets the demand curve. Some conditions are required for price discrimination to exist: Firms must face a downward-sloping demand curve, i.e. the demand for a product is inversely proportional to its price.
Predatory pricing is a commercial pricing strategy which involves the use of large scale undercutting to eliminate competition. This is where an industry dominant firm with sizable market power will deliberately reduce the prices of a product or service to loss-making levels to attract all consumers and create a monopoly. [1]
The critical loss is defined as the maximum sales loss that could be sustained as a result of the price increase without making the price increase unprofitable. Where the likely loss of sales to the hypothetical monopolist (cartel) is less than the Critical Loss, then a 5% price increase would be profitable and the market is defined. [6]
Whereas the prices in the Bertrand model are strategic complements; a firm aggressively counters an increase in price level by reducing its price below the rivals. [ 15 ] Moreover, both models are criticised based on the assumptions that are made in comparison to the real-world scenario.
Price discrimination: The firm in monopoly can change the price and quantity of the product as they please. Therefore, to meet all demands and gain a profit, they may sell high quantities at a low price in an elastic market and sell lower quantities at a high price in an inelastic market.
Value-based Pricing is as much about a change in mindset, as it is about the underlying mechanics of establishing a price and the sales skills needed to achieve the price in the market. The most important first step in Value-based pricing is to address the mindset change, so that the entire commercial organization starts to think about selling ...
An easier way to solve this problem in a two-output context is the Ramsey condition. According to Ramsey, in order to minimize deadweight losses, one must increase prices to rigid and elastic demands/supplies in the same proportion, in relation to the prices that would be charged at the first-best solution (price equal to marginal cost).