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2. Mobile marketing - Wikipedia

   en.wikipedia.org/wiki/Mobile_marketing

   Marketing through cellphones SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly effective at ...

3. SMS - Wikipedia

   en.wikipedia.org/wiki/SMS

   Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks .

4. Text messaging - Wikipedia

   en.wikipedia.org/wiki/Text_messaging

   As of 2007, text messaging was the most widely used mobile data service, with 74% of all mobile phone users worldwide, or 2.4 billion out of 3.3 billion phone subscribers, being active users of the Short Message Service at the end of 2007. In countries such as Finland, Sweden, and Norway, over 85% of the population used SMS.

5. Short code - Wikipedia

   en.wikipedia.org/wiki/Short_code

   Messages sent to a short code can be billed at a higher rate than a standard SMS and may even subscribe a customer to a recurring monthly service that will be added to the customer's mobile-phone bill until the user texts, for example, the word "STOP" to terminate the service.

6. GSM services - Wikipedia

   en.wikipedia.org/wiki/GSM_services

   The messages are usually sent from mobile devices via the Short Message Service Centre using the MAP protocol. The SMSC is a central routing hubs for Short Messages. Many mobile service operators use their SMSCs as gateways to external systems, including the Internet , incoming SMS news feeds, and other mobile operators (often using the de ...

7. Direct marketing - Wikipedia

   en.wikipedia.org/wiki/Direct_marketing

   An existing business relationship does not provide an exception to this requirement. Mobile Applications: Smartphone-based mobile apps contain several types of messages. Push Notifications are direct messages sent to a user either automatically or as part of a campaign. They include transactional, marketing, geo-based, and more.

8. List of telephony terminology - Wikipedia

   en.wikipedia.org/wiki/List_of_telephony_terminology

   Short Message Service (i.e. text messages) SF: Single Frequency supervision tone : US SIP: Session Initiation Protocol: US SP Lock: Unlocking: UK SS7: Signaling System 7 STD: Subscriber trunk dialling: UK and India T-CXR: T-carrier (e.g. T-1) US TAPI: Telephony Application Programming Interface TR: Tip and ring: US TSPS: Traffic Service ...

9. Short Message Service technical realisation (GSM) - Wikipedia

   en.wikipedia.org/wiki/Short_Message_Service...

   The Short Message protocol itself is defined by 3GPP TS 23.040 for the Short Message Service - Point to Point (SMS-PP), [2] and 3GPP TS 23.041 for the Cell Broadcast Service (CBS). [3] Four MAP procedures are defined for the control of the Short Message Service: [1] Mobile Originated (MO) short message service transfer;