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MGA Entertainment Inc. (short for Micro-Games America Entertainment; sometimes referred to as MGA) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include Bratz , Num Noms, Lalaloopsy , and Rainbow High , as well as toys targeted at boys such as Scan2Go .
In 1998, Larian changed his company's name to MGA Entertainment [8] and in 2001, MGA developed the "Bratz" doll. [1] In 2005, Bratz sales totaled $800 million well ahead of their main rival, Barbie with $445 million in sales.
The company was acquired by MGA Entertainment in September 2006 from Newell Rubbermaid for an undisclosed sum. [9] As of 2006, the 500 employees at Little Tikes were generating approximately $250 million in revenue of Rubbermaid's $6.3 billion in annual sales, and the acquisition was projected to add $15 to $25 million to MGA Entertainment's ...
To rank among the top 10%, or 90th percentile, American households needed to report a minimum income of $248,600 and a minimum net worth of $1.94 million. However, those figures encompass adults ...
The company also held exclusive, long-term licensing agreements with sports and entertainment content creators, such as Disney, DreamWorks Animation, Nickelodeon, and WWE. After years of financial struggles, stock value drop, and debt , THQ filed for Chapter 11 bankruptcy in December 2012 and commenced liquidation of its assets the following month.
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These subsidiaries are responsible for the marketing and distribution of the dolls. For this purpose, Zapf Creation maintains subsidiaries in the UK, Hong Kong and Spain (2022). Additionally, since 2007, Zapf Creation has a strategic cooperation with the US toy manufacturer MGA Entertainment, Inc., based in Chatsworth, California. [1]
Overseas Distribution, currently owned by Ellipsanime/Dargaud: Lalaloopsy: 2013–2015: Nickelodeon Nick Jr. Channel: MGA Entertainment: Owned by MGA Entertainment Sabrina: Secrets of a Teenage Witch: 2013–2014: Hub Network: Archie Comics Telegael Teoranta DSK Entertainment Laughing Lion Animation: Care Bears & Cousins: 2015–2016: Netflix ...