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Marketing semiotics (or commercial semiotics): an application of semiotic methods and semiotic thinking to the analysis and development of advertising and brand communications in cultural context. Key figures include Virginia Valentine , Malcolm Evans, Greg Rowland, Georgios Rossolatos.
Existing work provides methods for automated opposition analysis and generation of semiotic squares; [1] metaphor identification; [2] and image analysis. [3] Shackell [ 4 ] has suggested that a new field of Natural Semiotic Processing should emerge to extend natural language processing into areas such as persuasive technology , marketing and ...
Social semiotics (also social semantics) [1] is a branch of the field of semiotics which investigates human signifying practices in specific social and cultural circumstances, and which tries to explain meaning-making as a social practice. Semiotics, as originally defined by Ferdinand de Saussure, is "the science of the life of signs in society ...
Theatre semiotics: an application of semiotic methods and semiotic thinking to theatre studies. Key figures include Keir Elam. Visual semiotics: analyses visual signs; prominent modern founders to this branch are Groupe μ and Göran Sonesson. Semiotics of photography: is the observation of symbolism used within photography.
Semiotic literary criticism, also called literary semiotics, is the approach to literary criticism informed by the theory of signs or semiotics.Semiotics, tied closely to the structuralism pioneered by Ferdinand de Saussure, was extremely influential in the development of literary theory out of the formalist approaches of the early twentieth century.
Semiotic square. The semiotic square, also known as the Greimas square, is a tool used in structural analysis of the relationships between semiotic signs through the opposition of concepts, such as feminine-masculine or beautiful-ugly, and of extending the relevant ontology.
Peirce's semiotic theory is different from Saussure's conceptualization in the sense that it rejects his dualist view of the Cartesian self. He believed that semiotics is a unifying and synthesizing discipline. [5] More importantly, he included the element of "interpretant" into the fundamental understanding of the sign. [5]
In music, paradigmatic analysis was a method of musical analysis developed by Nicolas Ruwet during the 1960s but later named by others. It is "based on the concept of ' equivalence '. Ruwet argued that the most striking characteristic of musical syntax was the central role of repetition – and, by extension, of varied repetition or ...