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The iPhone is a line of smartphones developed and marketed by Apple that run iOS, ... As of 2021, the iPhone has higher brand loyalty than any other smartphone.
The iPhone, developed by Apple Inc., is a line of smartphones that combine a mobile phone, digital camera, personal computer, and music player into one device. Introduced by then-CEO Steve Jobs on January 9, 2007, the iPhone revolutionized the mobile phone industry with its multi-touch interface and lack of physical keyboard.
The "iPhone" term was registered by Gradiente in 2000, seven years before Apple's release of its first iPhone. This decision came three months after Gradiente Eletrônica launched a lower-cost smartphone using the iPhone brand. [128] In June 2014, Apple won, for the second time, the right to use the brand name in Brazil.
On September 30, 2013, Apple surpassed Coca-Cola to become the world's most valuable brand in the Omnicom Group's "Best Global Brands" report. [196] Boston Consulting Group has ranked Apple as the world's most innovative brand every year as of 2005. [197] As of January 2021, 1.65 billion Apple products were in active use.
The iPhone XR (stylized and marketed as iPhone XÊ€; [11] Roman numeral "X" pronounced as "ten" [12]) is a smartphone developed and marketed by Apple Inc. It is part of the twelfth generation of the iPhone, alongside the higher-end iPhone XS/XS Max models. Pre-orders began on October 19, 2018, with the official release on October 26, 2018. [13]
The second-generation iPhone SE (also known as the iPhone SE 2 or the iPhone SE 2020) is a smartphone developed and marketed by Apple Inc. It is part of the 13th generation of the iPhone, alongside the iPhone 11 and 11 Pro/Pro Max models. Apple announced it on April 15, 2020, coinciding with the discontinuation of the iPhone 8 and 8 Plus.
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