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The British Rail Corporate Identity Manual is a corporate identity guide created in 1965 by British Rail. It was conceived in 1964, and finished in July 1965 by British Rail's Design Research Unit, [1] and introduced British Rail's enduring double arrow logo, created by Gerald Barney and still in use today as the logo for National Rail. [2]
The history of British Rail's corporate liveries is quite complex. Although the organisation was associated with Rail Blue from the mid-1960s to the 1980s, a number of other schemes were also used, especially when it was split into operating units (or sectors ) in the mid-1980s.
The new BR corporate identity and Double Arrow were rolled out in 1965, and the brand name of the organisation was truncated to "British Rail". [ 2 ] [ 3 ] The logo was used widely by British Rail on trains, stations and tickets.
One of the best early examples of intuitive global signs for public lavatories was that created for British Rail in the mid-1960s. As part of a major modernisation programme, the state railway was given a new and all-embracing corporate identity by DRU [Design Research Unit], a design studio founded by Marcus Brumwell and Misha Black in 1943.
The train station sign at Wymondham, with the double arrow, the corporate identity of National Rail. The National Rail (NR) logo was introduced by ATOC in 1999, (previously British Rail logo as used from 1965), and was used on the Great Britain public timetable for the first time in the edition valid from 26 September in that year.
English: The British Rail 'double arrow' symbol and wordmark. The logo is coloured Flame Red, which is based on the definition in British Standard BS381C, where it is identified by the number 593 and the names Rail Red and Azo Orange. It is considered notoriously difficult to reproduce accurately on computer screens.
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British Railways (BR), which from 1965 traded as British Rail, was a state-owned company that operated most rail transport in Great Britain from 1948 to 1997. Originally a trading brand of the Railway Executive of the British Transport Commission, it became an independent statutory corporation in January 1963, when it was formally renamed the British Railways Board.