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[4] [8] [5] In the 1980s, the company began domestic production of papyrus products. [8] Dominique Schurman became the company's vice president within a few years. [9] When her father, Marcel, retired in 1991, Dominique took over as CEO. [1] [8] Her primary goal was to promote the Papyrus brand and continue to create in-house greeting cards. By ...
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
The company sold a variety of products, including greeting cards, stationery, gift wrap, specialty gifts, jewelry, customized invitations, and other paper products. [5] [6] [7] It was one of the largest greeting card retailers in the United States. [8] [9] The Papyrus products rights are owned by American Greetings. [10]
In 1928, the company introduced the brand name Hallmark, after the hallmark symbol used by goldsmiths in London in the 14th century, and began printing the name on the back of every card. That same year, the company became the first in the greeting card industry to advertise their product nationally.
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The Greeting Card Association is a U.S. trade organization representing the interests of greeting card and stationery manufacturers. [20] John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about: "Anyone feels great when they receive an ...
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