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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
When news broke of Elliott Hill’s triumphant return to Nike as its new CEO, I immediately thought of Shoe Dog, the memoir by its founder Phil Knight.During my days as a talent management ...
Regarding their embrace of woke culture and corporate responsibility, Josh Barro of New York magazine compared the ad unfavorably to a recent Nike campaign featuring Colin Kaepernick, arguing that Nike's ad was successful since it was "uplifting rather than accusatory", and consistent with Nike's values as representing "bold action — on and ...
Nike's tangible book value is $9.4 billion, so no yellow flags here. Foolish bottom line Nike appears to be in good shape in terms of the intangible assets ratio and tangible book value. You can ...
Nike's strategic pivot, and what it means for its retail partners. ... It's just a reasonable assumption based on what I know about their portfolios, home values, annual spending, and their estate ...
Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...
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