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Active Audience Theory is particularly associated with mass-media usage and is a branch of Stuart Hall's Encoding and Decoding Model. Stuart Hall said that audiences were active and not passive when looking at people who were trying to make sense of media messages. Active is when an audience is engaging, interpreting, and responding to media ...
Participatory art is an approach to making art which engages public participation in the creative process, letting them become co-authors, editors, and observers of the work. This type of art is incomplete without viewers' physical interaction. It intends to challenge the dominant form of making art in the West, in which a small class of ...
Audience theory. Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Interactive theatre. Interactive theatre is a presentational or theatrical form or work that breaks the "fourth wall" that traditionally separates the performer from the audience both physically and verbally. In traditional theatre, performance is limited to a designated stage area and the action of the play unfolds without audience members ...
Uses and gratifications theory. Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. [1][2][3][4][5] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to ...
Engagement marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing, or special events) is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.
Participatory theatre is often used with very young audiences, allowing babies and toddlers to join in with the action. [1] Despite a long history and traditions of audience participation within genres such as music hall and pantomime, fully participatory theatre is still sometimes viewed as avant-garde. In a typical participatory production ...
The audience memory curve is a principle that relates to the amount of information a person is able to retain and remember from a presentation depending on the time that the information is presented. “Researchers have found that people have a ‘memory curve’ which enables them to recall what is presented or spoken in the beginning or end ...
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