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  2. Theories of media exposure - Wikipedia

    en.wikipedia.org/wiki/Theories_of_media_exposure

    Cultivation theory argues that media can shape our perceptions of reality by presenting a consistent and repetitive message over time. [5] It suggests that heavy exposure to media, particularly television, can lead to a "cultivation" of a particular set of beliefs. Cultivation theory was proposed by George Gerbner in the 1960s. [6]

  3. Cultivation theory - Wikipedia

    en.wikipedia.org/wiki/Cultivation_theory

    There are three orders of effect that come with the cultivation theory. The first order effects describe how people's behavior changes when exposed to mass media. The second order effect encompasses the viewers' values and attitudes depending on what they are watching. The third order effect is the change in the viewer's observation behavior. [16]

  4. Influence of mass media - Wikipedia

    en.wikipedia.org/wiki/Influence_of_mass_media

    In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.

  5. Tetrad of media effects - Wikipedia

    en.wikipedia.org/wiki/Tetrad_of_media_effects

    A blank tetrad diagram. Marshall McLuhan's tetrad of media effects [1] uses a tetrad - a four-part construct - to examine the effects on society of any technology/medium (that is, a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously.

  6. Harold Innis's communications theories - Wikipedia

    en.wikipedia.org/wiki/Harold_Innis's...

    He proposed that new media are "pulled" into existence by organized interests after inventors have already developed the technology, or prototypes of the technology, necessary to support the media. Poe's theory also predicts the effects the media will have on society by considering eight attributes of a medium: accessibility, privacy, fidelity ...

  7. Media psychology - Wikipedia

    en.wikipedia.org/wiki/Media_psychology

    Media psychology is a branch of psychology that focuses on the interactions between human behavior, media, and technology.Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors.

  8. Technology and society - Wikipedia

    en.wikipedia.org/wiki/Technology_and_society

    The effects of a specific technology is often not only dependent on how it is used – e.g. its usage context – but also predetermined by the technology's design or characteristics, as in the theory of "the medium is the message" which relates to media-technologies in specific.

  9. Media studies - Wikipedia

    en.wikipedia.org/wiki/Media_studies

    Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but it mostly draws from its core disciplines of mass communication , communication , communication sciences ...

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    theory of media exposure