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  2. How To Create a Mission Statement for Your Business - AOL

    www.aol.com/create-mission-statement-business...

    While it's not a requirement for a business to have a mission statement, a company that takes the time to create one is able to communicate the organization's purpose and values to all ...

  3. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]

  4. Mission Statement: Window to a Company's Soul - AOL

    www.aol.com/news/2012-06-19-mission-statement...

    Often overlooked as meaningless, a solid mission statement can be the difference between a mediocre and a truly great business. To be effective, a mission statement needs two key traits ...

  5. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  6. Business purpose - Wikipedia

    en.wikipedia.org/wiki/Business_purpose

    A business purpose statement serves as an affirmative reminder of the company's core identity to employees, customers, and other stakeholders; a common ground hopefully enabling them to focus on their particular tasks while feeling what they do is part of a wider, socially valued endeavor.

  7. Goals breakdown structure - Wikipedia

    en.wikipedia.org/wiki/Goals_Breakdown_Structure

    In the original work, the highest level of the goals breakdown structure is the project's goal or mission statement. This layer exhibits slightly different characteristics to the other tiers as its primary objective differs. The goal of the project mission or goal statement is to maintain the focus of the project team and stakeholders.

  8. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    According to Peter Drucker, business theory refers to the key points and strategies of a company, which are divided into three parts: 1. The external environment (society, technology, customers, and competition). 2. The goal of an organization. 3. Guidelines essential to achieving the mission. This business theory has four differentiations: 1.

  9. Strategic planning - Wikipedia

    en.wikipedia.org/wiki/Strategic_planning

    Simply extending financial statement projections into the future without consideration of the competitive environment is a form of financial planning or budgeting, not strategic planning. In business, the term "financial plan" is often used to describe the expected financial performance of an organization for future periods.