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The amount of Coke consumed by Americans dropped by 1% by volume, while Pepsi Cola dropped 3.2%. The slide in soda consumption is a continuation of a multi-year slump.
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
PBG had the exclusive right to manufacture, sell and distribute Pepsi-Cola beverages in all or a portion of 43 states, the District of Columbia, nine Canadian provinces, Spain, Greece, Russia, Turkey and Mexico. Approximately 70 percent of PBG's volume was sold in the United States and Canada. Pepsi Bottling Group was based in Somers, New York.
As soda sales fall, Coke and Pepsi are looking to bottled water to boost business. Bottled water sales have more than doubled in the US in the last 15 years, with Americans buying 11.7 billion ...
As one of the world's 50 most admired companies, according to Fortune magazine, PepsiCo Inc. inhabits a rarefied place within corporate America. And landing a job there is, for many, the ultimate ...
Donald M. Kendall of Pepsi promoted the Pepsi Challenge. When the preference in blind tests is compared to tests wherein cups are labeled with arbitrary labels (e.g., S or L) or brand names, the ratings of preference change. [9] Scientific findings do support a perceptible difference between Coca-Cola and Pepsi, but not between Pepsi and RC ...
Where Coke and Pepsi Stand Now. As of 2019, Coca-Cola commanded 43.7% of the carbonated soft drink market while PepsiCo commanded 24.1%, according to Statista. And in 2020, Coca-Cola had a market ...
Notable work The End of Marketing as We Know It (2002) Sergio Zyman (born July 30, 1945) is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke and the success of Diet Coke, Fruitopia, Surge, and ad campaigns such as "Coke Is It."