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In 2002 Giant signed a three-year sponsorship deal with Satellite Sports Group (a company that then managed the former GT Air Show) to begin manufacturing Giant branded bikes to boost the Giant label. [10] These bikes were priced between $150 and $350, filling in the open entry level price gap that their Mosh labeled high-end bikes could not ...
In 2013, Specialized mailed a small bike shop owner in Canada a cease and desist letter over its use of the city name Roubaix in its shop name and wheels, the name of a town in France that rose to prominence as a textile center in the 15th century [30] and has hosted a bicycle race since 1896.
This page lists notable bicycle brands and manufacturing companies past and present. For bicycle parts, see List of bicycle part manufacturing companies.. Many bicycle brands do not manufacture their own product, but rather import and re-brand bikes manufactured by others (e.g., Nishiki), sometimes designing the bike, specifying the equipment, and providing quality control.
In retaliation, Giant introduced its own line of Giant-branded bikes for sale to retailers carrying Schwinn bikes. Both Giant and CBC used the dies, plans, and technological expertise from Schwinn to greatly expand the market share of bicycles made under their own proprietary brands, first in Europe, and later in the United States. [57]
In 1979 they incorporated into GT Bicycles, Inc. GT standing for the initials of its founder, Gary Turner. Richard sold his bike shop and began selling frames as fast as possible to bicycle distributors across the US and into Europe. Richard headed the business and marketing aspects of the company while Gary was the engineer and production head.
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