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A mobile billboard, also known as a "digital billboard truck", is a device used for advertising on the sides of a truck or trailer that is typically mobile. Mobile billboards are a form of transit media; static billboards, and mall/airport advertising fall into this same category.
More recently, [14] bumper stickers have become a route for advertising and a few companies offer to match car owners to advertisers willing to pay for the ad. " Shirat Hasticker " ("The Sticker Song") by Hadag Nachash is an Israeli song composed entirely of bumper sticker slogans.
The Volkswagen series of advertisements (which included the 1959 "Think Small" ad) were voted the No. 1 campaign of all time in Advertising Age ' s 1999 The Century of Advertising. [ 4 ] Following the success of "Think Small", the advertisement titled "Lemon" left a lasting legacy in America—use of the word "Lemon" to describe poor quality ...
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The Newhouse Automotive ads described vinyl as the "very latest automotive sensation:" vehicle wraps. These ads began in 1954. [4] The world's first total bus wrap was produced in 1991 by Contra Vision in New Zealand for the Pan Pacific Hotel. The bus was converted into a mobile billboard which still allowed passengers inside to see out.
The latest bus advertising campaign by Adidas for the Brazil World Cup 2014 made use of full wrap and window coverage techniques. [4] Transport for London launched the new formats as part of its ‘year of the bus’ celebrations, which commemorates the 60th anniversary of the Routemaster bus and the 100th anniversary of the first mass-produced ...
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