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Japanese exhibition catalogues often provide captions, a certain amount of text, or both in a second language (usually English), and occasionally also a smaller amount in a third language. This is not always so: the large catalogue (over 360 pages) for a major exhibition of the wood-block artist Yasunori Taninaka is in Japanese alone.
Hence, each next size is nearly exactly half the area of the prior size. So, an A1 page can fit two A2 pages inside the same area. The most used of this series is the size A4, which is 210 mm × 297 mm (8.27 in × 11.7 in) and thus almost exactly 1 ⁄ 16 square metre (0.0625 m 2 ; 96.8752 sq in) in area.
The pamphlet has been widely adopted in commerce, particularly as a format for marketing communications. There are numerous purposes for pamphlets, such as product descriptions or instructions, corporate information, events promotions or tourism guides and they are often used in the same way as leaflets or brochures.
Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare. Recruit members for organizations or companies. Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples include:
The title-page of the Shakespeare First Folio, 1623 Single folio from a large Qur'an, North Africa, 8th c. (Khalili Collection). The term "folio" (from Latin folium 'leaf' [1]) has three interconnected but distinct meanings in the world of books and printing: first, it is a term for a common method of arranging sheets of paper into book form, folding the sheet only once, and a term for a book ...
A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds. Because they do not nest (as in Letter Folds) panels can be the same size.
A 1940s brochure advertising the train, Arizona Limited. A brochure is usually folded and only includes promotional summary information. A booklet is typically several sheets of paper with a card stock cover and bound with staples, string, or plastic binding. In contrast, a single piece of unfolded paper is usually called an insert, flyer, or ...
A bunkoban (文庫版, lit. 'paperback edition') edition refers to a tankōbon printed in bunko format, or a typical Japanese novel-sized volume. Bunkoban are generally A6 size (105 mm × 148 mm, 4.1 in × 5.8 in) and thicker than tankōbon and, in the case of manga, usually have a new cover designed specifically for the release.