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Minute Maid was the first company to market frozen orange juice concentrate, [3] allowing it to be distributed throughout the United States and served year-round. The Minute Maid Company is owned by The Coca-Cola Company , the world's largest marketer of fruit juices and drinks.
When Did Frozen Orange Juice Concentrate Get So Popular? In the 1930s, producers in Florida and California both found a way to ship already-made, frozen orange juice across the country. But when ...
Between records, which were mostly Crosby recordings, the singer and Ken Carpenter talked of frozen orange juice, as an acceptable alternate, and Minute Maid became a household word with sales in excess of $100 million within a few years. Crosby's financial adviser, Basil Grillo, set up Bing Crosby Entertainment as producer and had Crosby work ...
Five Alive (French: Déli-cinq) is a line of fruit juice blends created by Minute Maid, a subsidiary of The Coca-Cola Company. Both the name and the five colors of the logo refer to the five fruit juices each variety contains. The juice line was first introduced in the late 1970s in both 12 US fl oz (350 ml) and 16 US fl oz (470 ml) cans.
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The orange juice container redesign by controversial brand guru Peter Arnell eliminated the familiar straw-in-an-orange image in favor. In the world of advertising, the Tropicana disaster of 2008 ...
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