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In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box.
Like many popular cereal brands from the early 20th century, Wheaties has had its share of spin-off brands. Also, several athletes featured on the cereal boxes of regular Wheaties are featured on these brands. These are the four brands which have been created in response to the popularity of Wheaties, along with their introduction date:
If the template has a separate documentation page (usually called "Template:template name/doc"), add [[Category:Box templates]] to the <includeonly> section at the bottom of that page. Otherwise, add <noinclude>[[Category:Box templates]]</noinclude> to the end of the template code, making sure it starts on the same line as the code's last ...
Frosted Mini-Wheats (also known as Frosted Wheats and Mini Max in the United Kingdom, Mini-Wheats! in Canada, and Toppas in certain European countries; also referred as "Mini-Wheats" in the US) is a breakfast cereal manufactured by WK Kellogg Co (formerly Kellogg's) consisting of shredded wheat cereal pieces and frosting.
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The definitive history on breakfast cereal toys and the industry itself was written by Craig L Hall in the book Breakfast Barons, Cereal Critters and the Rosenhain & Lipmann Legacy 2002. [1] This was a first history of the industry based upon original research and interviews with the cereal company employees and plastics firm Rosenhain ...
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