Search results
Results from the WOW.Com Content Network
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [ 1 ]
Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. [ citation needed ] They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each ...
Cost per mille, the advertising cost per thousand views; Cost per thousand impressions, ... CPM (gene), the human gene to encode carboxypeptidase M;
CPM (cost-per-mille, or cost-per-thousand) Pricing models charge advertisers for impressions, i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that advertisers are charged even if the target audience does not click on the advertisement.
The advertiser then pays for every time the advert is displayed to a user. Most system will use a method known as cost per thousand impressions. If a website publisher charges $4.00 CPM, the advertiser is paying $4.00 for every 1,000 ad impressions (each time the ad is shown 1,000 times). [1]
Olympic ad buyers are also paying "very healthy" CPM rates, or the cost per one thousand ad impressions, according to Douglas, who could not reveal the exact figures, as they're confidential.
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
With the arrival of the Viewable Impression model – Cost per Thousand Viewable ads has emerged, quoted in terms of CPMV. This model may eventually become the standard CPM as it measured at the same point (of the view) as television or print.