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Smirnoff (/ ˈ s m ɪər n ɒ f /; Russian: [smʲɪrˈnof]) is a brand of vodka owned and produced by the British company Diageo.The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898), but its modern incarnation traces back to the 1930s, by American liquor distributor Heublein. [1]
The flavored vodkas are made using the circulation method, where the vodka flows into the flavored liquid to create the flavored vodka. [6] The water used is sourced from a lake in Wales that was created by a dam that flooded in 1888, submerging an old village. [7] Three Olives unflavored vodka is 40% alcohol by volume (80 proof). [2]
Pinnacle was ranked the #7 imported vodka in the US. [2] [14] 2009: Pinnacle Cherry Lemonade, Tropical Punch and Pinnacle 100 Proof were introduced [2] 2010: Pinnacle was ranked the #6 imported vodka in the US. [2] [15] Pinnacle Cotton Candy and Whipped were introduced. 2011: Pinnacle Vodka Ranks #6 Imported vodka by Impact Magazine.
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Vodka can also be used in cooking and various recipes are improved by the addition of vodka or rely on it as a key ingredient. Vodka sauce is a pasta sauce made from tomato sauce, cream, and vodka that gained popularity in the 1970s. Vodka can be used in baking as a substitute for water: pie crusts can be made flakier with vodka. [63]
As a tie-in to the £5m campaign, Smirnoff spent a further £500,000 on a set of point of sale kits focusing on promoting the "purity" of Smirnoff vodka and presenting a number of serving suggestions. The kit includes a training CD with demonstrations of Smirnoff serves, as well as branded ice buckets, bar runners, posters and drip mats. [9] [10]
This is a list of vodka brands. Vodka is a distilled beverage composed primarily of water and ethanol, sometimes with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits or sugar. The classic preparation is performed using grain or potatoes.
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