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Mystery shoppers go by a couple different names – evaluators, secret shoppers — but, regardless of the name, the job’s the same: mystery shoppers document their experiences to help ...
IGA was started in May 1926 when a group of 100 independent retailers in Poughkeepsie, New York, and Sharon, Connecticut, led by J. Frank Grimes, organized themselves into a single marketing system. Guidance from the IGA management came in the form of marketing and access to a consistent supply chain.
Mystery shopping organizations advise that their research should only be used for employee incentive programs and that punishment or firing is an inappropriate use of mystery-shopper data. However, stories of employees being fired as a direct result of negative mystery shopper feedback are not uncommon. [7]
Independent shopkeepers include (but are not limited to) grocers, corner shopkeepers, newsagents, butchers, bakers, booksellers, florists, and antique dealers. A shopkeeper may serve clients at a counter and carry out other duties such as taking customer payments, giving change, helping customers, and wrapping gifts and purchases.
Retail's Big Show is an annual event held over three days in New York City. [2] It is the world's leading annual retail event, bringing together 35,000 [3] retail professionals and vendors from more than 90 countries for educational and networking opportunities. NRF 2023: Retail's Big Show attracted 35,000 attendees including retail ...
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