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A recruitment marketing strategy leverages the principles of inbound marketing by integrating an employer's value proposition [2] as part of their employer brand, career site optimization, job distribution, and online advertising (job boards and job aggregators like Indeed, Resume-Library SimplyHired, CareerBuilder, Monster, LinkedIn and more).
The new plugin allowed potential employees to apply for positions using their LinkedIn profiles as resumes. [139] LinkedIn can help small businesses connect with customers. [140] In the site's parlance, two users have a "first-degree connection" when one accepts an invitation from another. [138]
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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To effectively promote a personal brand, individuals should focus on presenting a comprehensive professional profile. Hence along with a standout resume that highlights skills and accomplishments, a customized cover letter, references, an elevator speech, and a LinkedIn profile showcasing expertise need to be included. [23]
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In 2001 LinkedIn was launched, which allowed users to post their resumes and skills online. [9] Since, many SaaS companies began providing job seekers with free online résumé builders; usually templates to insert credentials and experience and create a résumé to download or an online portfolio link to share via social media.
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